The end of the World Coolest Winter campaign

Mohammed bin Rashid:

• Today, the UAE government has concluded the World Coolest Winter campaign to encourage domestic tourism. 950 thousand domestic tourists with an outcome of about one billion dirhams within one month. 2000 media coverage and 215 million views of videos depicting the UAE in a new, unique, and unified way. The campaign revealed the beauty of the UAE and the teamwork.

• Next winter, the campaign will be launched on 15-12-2021 in a more beautiful, comprehensive, and better way post the world’s recovery from this pandemic. I personally thank the work team of the Ministry of Economy, local tourism departments, and the UAE government media office for this distinctive Emirati campaign, the World’s Coolest Winter.