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Instagram is developing a new feature that could give its app more of a TikTok-like feel: Vertical Instagram Stories. Today, users browse through Stories through taps and horizontal swipes — a feature Instagram adopted from Snapchat. But now, Stories are passé. Even Snapchat is borrowing ideas from TikTok. Its recent launch of Spotlight, for example, is its own TikTok clone.
In many ways, vertical swiping feels more natural than taps and horizontal flicks. It is, after all, how users navigate much of the mobile web, as well as other key features across a variety of social apps, like Facebook’s News Feed or YouTube’s home page.
That said, turning Instagram Stories into a vertical feed would be a notable change, and one that could potentially set the stage for a shift away from more static content — like the photos and reshared Feed posts that still often fill the Stories section today. In a “Vertical Stories” feed, on the other hand, Instagram would likely prioritize video posts over images to better compete with TikTok, just as it’s currently tweaking its algorithms and overall design to prioritize Reels. (A turn of the dials that has already been leveraged by indie creators to significantly grow their followings, in fact).
TechCrunch
