Instagram testing subscription service for creators to sell exclusive content

Meta-owned photo-sharing platform Instagram has started testing subscriptions, a new feature allowing creators to offer paid followers access to exclusive content.

Currently, only 10 US creators have gained access to the new feature, including basketball player Sedona Prince, model Kelsey Cook, actor-influencer Alan Chikin Chow, Olympic gymnast Jordan Chiles and digital creator Lonnie IIV. “Subscriptions are for creators,” Instagram chief Adam Mosseri said in a video posted on Twitter.

“Creators do what they do to make a living and it’s important that it is predictable.”

Followers will pay a monthly fee to access subscriber-only content from creators they follow. Subscription pricing ranges from $0.99 per month to $99.99 per month.

Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content.

The Economic Times