Instagram will start telling night owl teens to close the app and go to sleep

Instagram has revealed its latest mindfulness feature targeted at teens. When a younger user scrolls for more than 10 minutes in the likes of Reels or their direct messages, the app will suggest that they close the app and get to bed.

These “Nighttime Nudges” will automatically appear on teens’ accounts and it won’t be possible to switch them off. Instagram didn’t specify whether the feature will be enabled for all teenagers or only under-18s.

The idea, according to Instagram, is to give teens who aren’t already using features such as Take a Break reminders to close the app for the night. “We want teens to leave Instagram feeling like the time they spend on the app is meaningful and intentional, and we know sleep is particularly important for young people,” Instagram said.

The new tool follows other features Instagram has rolled out to help teens and their parents manage time spent on the app. Along with Take a Break and parental supervision features, this includes the likes of Quiet Mode. The latter enables teens to mute notifications, automatically reply to messages and let their friends and followers know that they’re unavailable and doing something else, such as studying or sleeping.

Engadget