WhatsApp introduces new cart feature to make shopping easier on the App

WhatsApp is introducing a new shopping carts feature that lets you order multiple items with a single message from businesses on the service. It works in conjunction with the service’s existing catalogs feature. Now, while browsing a business’s wares, you can add multiple items to your shopping cart and send the entire order in a single message, replacing the back-and-forth communication that needed to happen previously. The feature will be available globally starting today.

The instant messaging platform, where business accounts already process messages from more than 175 million people, said it is adding carts to WhatsApp around the world ahead of the holiday shopping season.

Carts are aimed at making it easier for consumers to buy multiple items from a business, and for merchants to keep better track of order inquiries and manage requests. WhatsApp said it is adding the new feature after early positive response from some businesses that tested it recently.

On WhatsApp, users will now see the option to add items to the cart. When done, users will be able to send the order request as a message to the business. WhatsApp said carts are going live for users across the globe today.

The Verge